CANYON BICYCLES APPOINTS MATTHIAS MEIER AS CHIEF EXECUTIVE OFFICER

Meier will lead Canyon alongside Founder & Executive Chairman Roman Arnold

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Koblenz, 16 April 2026 — Canyon Bicycles is announcing the appointment of Matthias Meier as Chief Executive Officer, effective 1 May 2026. Meier comes to Canyon after more than twelve years at bicycle component manufacturer DT Swiss, where his roles included Chief Sales & Marketing Officer, Vice President, and latterly co-CEO. He led DT Swiss’s commercial presence across six subsidiaries on four continents and was the architect of its partnership with Continental and Swiss Side — the multi-year collaboration that produced the AERO 111 wheel-tire system.

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As CEO, Meier assumes full accountability for Canyon’s global operations, commercial execution, and sustainable growth — including the continued development of Canyon’s direct-to-consumer model and its expanding global network of service and experience partners.  

“The hardest thing in this industry is to build a brand that riders genuinely believe in. Canyon has done that. My job starts from a position that most CEOs never reach — a product that needs no justification and a brand that has never needed to shout. What it needs now is the operational and commercial strength to match its ambition. That is what we are here to build.”

— Matthias Meier, Chief Executive Officer, Canyon Bicycles

 

“Beyond Matthias’ credentials and deep knowledge of the bicycle industry, he is above all, a bike rider. He has led at DT Swiss with that unique combination. He will lead Canyon into an exciting new chapter.”

Roman Arnold, Founder & Executive Chairman, Canyon Bicycles

 

Under the leadership of Matthias Meier, and together with Canyon’s founder & Executive Chairman Roman Arnold, the company will continue to focus on its strategic growth areas, sharpening its DNA and sustainably strengthening its innovative capacity, sporting performance, and close ties to the cycling community.

About Canyon

What started in founder Roman Arnold’s garage has grown into the world’s leading direct-to-consumer bicycle manufacturer. Renowned as one of the most innovative brands in the industry, Canyon designs bikes for every discipline – from road, triathlon and gravel to mountain, city, trekking, and e-bikes.

Canyon partners with the finest athletes and teams on the planet, taking insights from the toughest race conditions to engineer bikes and components for the highest levels of the sport. The result: award-winning bikes that set the standard for performance, innovation, and engineering – built to deliver at the highest level on any terrain.

“Inspire to Ride” is the mission driving Canyon to ignite a passion for cycling around the world thanks to a streamlined direct-to-consumer model, smart digital services, and Canyon Stores and service partners offering expert advice, community experiences, and full support. At the same time, Canyon is committed to responsible business practices, sustainable production, and the safety and well-being of employees, partners, and the environment.

Canyon bikes are available at canyon.com, through the Canyon app, and at selected Canyon Stores worldwide.

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