Supporting pro sports and athletic performance is an intrinsic part of Canyon’s DNA – road racing is deep in the origin story of Canyon founder Roman Arnold – so it’s no surprise that they’ve unveiled another exciting roster of athletes who’ll be challenging for podium places in the year ahead. What is surprising though is just how many disciplines Canyon is covering. From American crit courses to Cyclocross World Cup racing to Spring Classics on the road, Canyon is a brand that believes in the inspiring power of sports performance – and the product innovation that its R&D engineers can work on with its athletes.
Here’s an overview of the household names and up-and-coming stars who’ll compete on Canyon’s Road, Track, and Cyclocross bikes in 2024.
Canyon co-owns the CANYON//SRAM Racing women’s team, home to the likes of Chloe Dygert (US), Kasia Niewiadoma (PL), and Zoe Backstaedt (UK). The team, which is managed by Ronny Lauke and counts former Paris-Roubaix winner Magnus Backstaedt amongst its coaching staff, also provides a potential pathway for younger CANYON//SRAM Generation riders to step-up after cutting their teeth with the development team. CANYON//SRAM Racing competes primarily in Road races on Canyon’s Aeroad, Ultimate and Speedmax TT bikes but several riders have track racing, cyclocross and gravel racing in their programme, giving the Speedmax Track, Inflite and the Grail a look-in too. For the full team announcement, see this link.
Canyon is a partner for the WorldTour male and female teams at Alpecin-Deceuninck, Fenix-Deceuninck, and Movistar Team.
At Alpecin-Deceuninck, Mathieu van der Poel (NL) has already recorded four Cyclocross UCI World Cup wins this season and Ceylin del Carmen Alvarado (NL) has scarcely been off the podium, notching up three World Cup wins. On the Road van der Poel will be joined by powerhouse sprinters Jasper Philipsen (BE), Kaden Groves (AUS) and the promising Maurice Ballerstedt (DE). At Fenix-Deceuninck Puck Pieterse (NL) has made a flying start to the 2023-2024 Cyclocross season and together with fellow Dutchwoman Yara Kastelijn (NL) are all likely to be regular sights on the podium throughout 2024.
Over at Movistar Team, it’s Enric Mas (ES), Emma Norsgaard (DK), Floortje Mackaij (NL) and Liana Lippert (DE) who could potentially be troubling the podium steps at the 2024 WorldTour.
One major omission from Movistar’s racing line-up this year is all-time great Annemiek van Vleuten (NL) who announced her retirement from road racing in 2023. While she won’t be pinning on race numbers so regularly, she will join 2018 Road World Champion Alejandro Valverde as legends of the sport still closely associated with Canyon in 2024.
Away from World Tour racing, Canyon are in partnership with Team Denmark and Team USA on the track, plus Dante Young’s US criterium team Miami Blazers, Alec Briggs’ Tekkerz team in the UK, and RAD Race and GRLPCK in Germany.
They join legendary Bayern Munich goalkeeper Manuel Neuer (DE) and champion motorcycle racer Jorge Martin (ES) as riders who represent the brand to inspire riders from outside professional cycling.
Finally, Canyon are partners of the Zwift Academy, providing a place on the CANYON//SRAM and Alpecin-Deceuninck development teams to the best female and male riders to graduate from their Academy programme.
Few global cycling companies have such a pedigree in today’s pro sports world as Canyon – and the results speak for themselves. Canyon’s Andreas Walzer, Global Director of Pro Sports, said: “the power of sport to inspire is phenomenal. Performance is deep within the DNA of the company and is integral to the way we design and test our bikes. With 13 world champions riding for Canyon in 2024, we want to continue to work with the best and most inspiring athletes in the world for two reasons – their quest for excellence inspires us to find every innovation possible in the pursuit of victory, and their performances provide inspiration for fans of cycling all around the world.”
As well as the Road category, Canyon also sponsors riders in Triathlon, Gravel, Adventure, XC, Marathon, Enduro, Downhill and Freeride.
For inspiring racing content from the year ahead, give your favourite athletes a follow or keep an eye on Canyon's Instagram channel for another season of outstanding performances.
About Canyon
What started in founder Roman Arnold’s garage has grown into the world’s leading direct-to-consumer bicycle manufacturer. Renowned as one of the most innovative brands in the industry, Canyon designs bikes for every discipline – from road, triathlon and gravel to mountain, city, trekking, and e-bikes.
Canyon partners with the finest athletes and teams on the planet, taking insights from the toughest race conditions to engineer bikes and components for the highest levels of the sport. The result: award-winning bikes that set the standard for performance, innovation, and engineering – built to deliver at the highest level on any terrain.
“Inspire to Ride” is the mission driving Canyon to ignite a passion for cycling around the world thanks to a streamlined direct-to-consumer model, smart digital services, and Canyon Stores and service partners offering expert advice, community experiences, and full support. At the same time, Canyon is committed to responsible business practices, sustainable production, and the safety and well-being of employees, partners, and the environment.
Canyon bikes are available at canyon.com, through the Canyon app, and at selected Canyon Stores worldwide.
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