CANYON ADDS KARLVONDRAIS TO EXPERIENCE PARTNER NETWORK AS NEW STORE OPENS IN FRANKFURT AM MAIN
Expansion of the Experience Partner network enhances Canyon’s retail presence and customer access.
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Embargoed until 11 July, 11:00 CEST: Canyon is strengthening its physical retail presence in Germany by partnering with KarlvonDrais, a trusted bike retailer in Frankfurt am Main, as the brand’s fourth official Experience Partner location in the country.
This move reflects Canyon’s commitment to bringing its customer-first retail strategy to life by offering riders selected physical access points - such as stores, service locations and opportunities to test bikes - that complement its digital direct-to-consumer model.
Following the successful establishment of German Experience Partner locations with RadRace in Berlin and Hamburg, as well as alf cycling in Stuttgart, this new partnership in Frankfurt represents another important step in Canyon’s mission to create meaningful, real-world experiences for riders throughout Germany.
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Frankfurt am Main: a growing Canyon hub
To mark the beginning of the new partnership between Canyon and KarlvonDrais, a temporary pop-up store is opening in the heart of Frankfurt’s financial district. Centrally located at Mainzer Landstraße 16, the 500 m² space offers direct access to the Canyon brand – set within a unique environment: formerly a bank, the building still features an original vault room, adding a distinctive character to the store. The official opening celebration will take place on Saturday, 12 July.
Visitors are able to explore Canyon's latest models, from e-bikes designed for daily urban mobility to high-end road bikes across all price segments. They can test ride selected bikes and receive expert advice from trained Canyon staff in a modern, brand-oriented retail environment.
But the pop-up store is just the beginning. Later this year, KarlvonDrais will open a permanent Canyon Experience Partner location in Frankfurt’s Sachsenhausen district. Covering more than 1,000 m², the new partner store will include a fully equipped workshop, an extensive showroom, and dedicated storage areas, making it one of Canyon’s most comprehensive retail locations to date.
This launch underlines Canyon’s commitment to long-term local partnerships and further strengthens its presence in the German market. With the Frankfurt store, Canyon takes another step in redefining how premium bikes are discovered, purchased, and serviced. Physically and digitally.
As a company rooted in Frankfurt, we are proud to represent Canyon as a brand in our city. The trusting collaboration so far and our shared vision for a long-term partnership on equal footing perfectly reflect the values we stand for at KarlvonDrais: trust, respect, and a passion for awesome bikes.
Cedric von Recum, KarlvonDrais Managing Director
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Canyon Experience Partner: Complementing retail strategy through real-world experience
Canyon’s Experience Partner program complements its successful direct-to-consumer model with curated physical locations around the world. These touchpoints allow riders to receive expert consulting, test bikes, access local service, and connect with the Canyon brand in person.
With its reputation as the first online, direct-to-consumer bicycle brand, Canyon now continues to lead the evolution of modern bike retail, offering the best of both worlds: the efficiency of online shopping and the added value of in-person expertise. Experience Partners act as local extensions of the Canyon brand, designed to meet the needs of riders in their communities.
As of mid-2025, Canyon is represented by 15 Experience Partner locations across Germany, the UK, Belgium, Finland, Spain, Switzerland, Czech Republic, and the USA. The program has become a cornerstone of Canyon’s international retail strategy.
Putting our customers first is at the heart of everything we do. That’s why we want every touchpoint with Canyon - whether online or in person - to feel seamless and inspiring. By partnering with Karl von Drais, we’re bringing this commitment to Frankfurt. This collaboration enhances our online journey by offering an additional layer of service - delivered through a trusted local partner who shares our passion for performance, service, and community.
Florian Schecklmann, Canyon Head of Retail
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Visit the pop-up store
The Canyon x KarlvonDrais Pop-up Store is open now at Mainzer Landstraße 16 in Frankfurt am Main. The official opening celebration takes place on 12 July.
Canyon continues its journey in Frankfurt am Main. The permanent Experience Partner store in Sachsenhausen will open its doors in the near future and Canyon will share the exact date with customers and brand fans as soon as possible.
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