GROUND-BREAKING CEREMONY FOR CANYON'S E-BIKE WORLD: NEW EXPERIENCE CENTRE COMING SOON FOR E-BIKE FANS

• Ceremony marks the start of work ahead of new Canyon Campus opening with dedicated E-Bike store, coming to Koblenz, Germany, in Spring 2026.

• Bigger, more innovative and even closer to customers, with space for 800 e-bikes for testing and direct sales.
• The place-to-be for all Canyon fans. Over 1,200 square meters of retail space and a unique outdoor area on the Canyon Campus.

Ground-breaking for the new Canyon E-Bike Store: Christoph Helbich (Managing Partner SHA); Alexander Arnold (Branch Manager GOLDBECK); Anja Knura (Managing Director GOLDBECK South-West); Roman Arnold (Canyon Founder); Dr. Thomas Baumann (Canyon Chief Group Development Officer); Nicolas de Ros Wallace (Canyon CEO).

Embargoed until Thursday, May 14, 2025, 11:00h CEST: With a ground-breaking ceremony held on May 14, 2025, Canyon is starting a new chapter in its success story – right where it all began: Koblenz, Germany.

From here, Canyon revolutionized the international bike market. Now Canyon is investing in another logical step towards the future: a new Canyon Campus and E-Bike Store which will redefine the customer experience: innovative, immersive and closer than ever to the consumer.

What began in 1985 with the sale of bike parts from a small trailer has grown into a leading global bicycle brand. Founder Roman Arnold's vision of combining innovation with a passion for cycling and a deep connection to the community continues to shape Canyon today. It will reach its next peak with a new E-Bike Store due to be built right next to the new Canyon headquarters, which has been open for operation since August 2023.

The expansion of the existing store will see Canyon offering an even more comprehensive experience in the future with a focus on the growing importance of e-bikes. The ground-breaking ceremony not only marks the start of the construction project, but also another milestone in the company's history.

The new E-Bike Store forms the centerpiece of the new Canyon Campus with space for around 800 e-bikes and a clear focus on the bike experience. It will become a hotspot for all those who are passionate about e-mobility, cycling and bike sports.

Credit: SHA Scheffler Helbich Architekten.

The 1,200m sq. indoor space, which will be spread across three floors, will feature exhibition and sales areas as well as a dedicated bike assembly zone, staff rooms and storage facilities. The new area is designed not only to present innovations, but also to make them tangible, significantly enhancing the product experience and the already extensive test ride opportunities that Canyon offers.

A test track for the live bike experience and plenty of green spaces are planned on the Canyon Campus to create a harmonious connection between the company headquarters and the new building.

The entire area will be fully accessible and barrier-free. And the focus of e-mobility will be carried through consistently: a newly created customer parking lot with e-charging stations will be available for use in the future.

Credit: SHA Scheffler Helbich Architekten.

From test drives and product presentations to community events, the new campus will bring together people, brands and mobility.  

A key partner in the construction of the campus is the Europe-wide construction and service company Goldbeck, which has already built warehouses and a parking deck for Canyon. The new project also relies on a proven, systematized construction method with prefabricated elements - fast, efficient and high quality.

SHA Scheffler Helbich Architekten is also a key project partner. As a general planning architectural company, they are responsible for all planning services and contribute their bike retail expertise from over 30 projects to the remarkable new building.

Canyon's innovations go far beyond technical excellence. As a pioneer in the direct-to-consumer business, Canyon combines digital strength with a physical presence as part of its corporate strategy, focusing on the needs of its customers. From pre-purchase advice to post-ride out support, the entire process for cyclists is being redefined - seamlessly, efficiently and experientially.

While the digital presence with direct sales is central to Canyon, new stores enable a real cycling experience and a personal connection between the brand and its customers. The new E-Bike Store on the Canyon Campus, which is expected to open in spring 2026, will continue this strategy with a broad product portfolio, an innovative store concept with consultation and service as well as a comprehensively thought-out bike experience. Every detail is designed to redefine the riding experience.

About GOLDBECK: Goldbeck realizes trend-setting real estate in Europe. The company sees buildings as products and offers its customers all services from a single source: from design and construction to services during operation. With the claim “building excellence”, the family-owned company realizes real estate economically, quickly and sustainably with tailor-made functionality.  

Goldbeck is a partner for medium-sized and large companies, investors, project developers and public clients. Logistics and industrial halls, parking garages, office and school buildings, sports halls, fire stations and residential buildings. Revitalizations and building-related services complete the spectrum. In the 2023/2024 financial year, the company completed 510 projects with a total output of 6.4 billion euros. Goldbeck currently employs around 13,000 people at over 100 locations throughout Europe. Further information can be found at www.goldbeck.de.    

About SHA Scheffler Helbich Architekten: SHA Scheffler Helbich Architekten is a renowned architectural firm with offices in Dortmund and Berlin, boasting an almost 100-year history. The firm is one of the leading planning experts for the stationary bike retail - with over 30 realized projects across Germany - and has earned reputation in the design and planning of professional sports facilities. Long-standing clients such as Borussia Dortmund and RB Leipzig underline the firm’s high level of technical expertise in this area.

In addition, SHA is active in the fields of industrial and logistics construction, office and administrative buildings as well as mobility and transport projects. The combination of functional planning, high design standards and a deep understanding of the industry makes SHA a valued partner for complex construction projects. You can find more information at www.sha.de.