Opening of new Experience Partner unlocks customer-facing showroom and demo and service location in the Czech Republic, allowing Canyon to further strengthen customer-centricity and service excellence: Welcome LBS Sport to the Canyon network.
Embargoed until 11AM CET, Thursday 27 MARCH 2025: As a direct-to-consumer brand, Canyon Bicycles has always had a strong and personal relationship with its customers and fans. Now though, Canyon is expanding and improving its range of in-person customer touchpoints, in addition to the vast possibilities from its digital tools, with a new experience location in the Czech Republic.
The launch and opening of LBS Sport in Prague offers new ways for Canyon riders and cycling fans living in the Czech Republic to experience the brand.
At this new Canyon partner location, customers have over 400m sq. of floor space to get up close and personal with the latest Canyon bikes and gear and take advantage of servicing, repair and bike pick-ups, benefiting from a whole on-brand service and rider experience.
LBS Sport co-owner Kristian Hynek deeply understands the Canyon brand after almost a decade either racing for Canyon or managing Canyon professional racing teams, during which time he claimed medals in World Championships and also won the famous Cape Epic MTB stage race.
“Canyon is a very well-known and established brand in the Czech Republic so a location in Prague where Canyon customers can receive full service care for their bikes will be a big benefit to Canyon riders. At LBS Sport we will offer a demo fleet of 30 bikes and our personnel will be ready to help customers looking to choose a new Canyon bike. I have a long history with Canyon and together with my business partner Martin Vitek we are looking forward to providing a great experience for Canyon customers," said Kristian Hynek.
LBS Sport is joining a new global network of Canyon experience partners. By the end of 2025 there will be 15 Canyon experience partners in total, which will cover Germany, Belgium, Finland, Spain, Switzerland, Sweden, Czech Republic and the USA, in addition to the UK.
Canyon set up its Experience Partner programme to support product testing and expert consultations in the buying process. According to Canyon’s research4, this is a hugely important factor for those who prefer not to buy bikes online. Of those surveyed, 65% say that they would like to test their next bike prior to purchase, up to 60% of prospects saying they would love to get expert advice prior to purchase, and 53% say that they would prefer the after service of a bike dealer.
With factors like these in mind, it’s no surprise that Canyon is pursuing the strategy of investing in more personal touchpoints and experience locations.
“Our new experience locations brings Canyon’s direct-to-consumer model closer to riders and new customers. As well as bike services and a curated selection of our products, LBS Sport will offer Canyon customers bike tests and bike collection options as well as running events to build and inspire their local cycling communities,” said Tomáš Glabazňa, Market Manager Canyon Czech Republic.
At LBS Sport, Canyon fans and consumers will not only be able to browse the latest and greatest Canyon bikes but test them as well.
LBS Sport will have a curated selection of display bikes, from road to gravel to E-MTBs, plus a fleet of demo bikes on hand ready for customers to try out to get a feel for the ride.
Team members will also be on hand to offer advice on the bikes as well as guiding customers through the Perfect Positioning System, the quick and easy way to find your perfect size bike.
If you’ve chosen your next Canyon at an Experience Partner, the journey doesn’t end there. With the launch of Canyon’s Collect and Ride service, consumers can also choose where to have their bike delivered. Your new Canyon will then be delivered to your approved Canyon partner of choice, where they will assemble it and book in a handover with you to go through any set up options and will be happy to answer any final questions before your first ride. With Collect and Ride launching alongside the opening of LBS Sport, Canyon will continue to expand this offering across additional Authorised Service Partners throughout 2025.
The location in Prague there will be experienced staff to support you with any queries about bikes, regardless of whether you own a Canyon bike or you’re considering one for your next purchase.
Canyon not only leads the way with their bikes; they have clothing and apparel covered too, including their new CLLCTV Rideable Streetwear line. LBS Sport will have a selection of the latest clothing drops for consumers to browse and consider.
1. For more information or for media queries please contact Tomáš Glabazňa, Market Manager Canyon Czech Republic, tglabazna@canyon.com
2. At the start of 2025, Canyon had 4 existing Experience Partners. It will add 9 in Europe and 2 in the USA this year.
3. Canyon Experience Partners offer 5 core services: Bike Service, Bike/Gear Exposition (Sales & Consulting), Bike Test, New Bike Day and Community Activations
4. Online survey conducted in February 2024 amongst male and female bike owners between aged 18-65 from NL, DE, UK, FR, US who've bought a bike of at least 1,000 EU/USD/GBP in the last 24 months.
LBS sport s.r.o. is a company with 20 years of tradition in the Czech market. It is experienced in selling bicycles and cycling accessories of the middle and upper-tier categories as well as premium children's bicycles.
Among others, it offers several brands of cycling accessories and components exclusively for the Czech market. A significant share of sales are custom-built triathlon and road bikes.
In the LBS premises you will find the "GURUFIT" studio for adjusting the seat position on a bicycle, which takes advice on choosing a bike and its size to the maximum level.
LBS sport is one of the largest stores specializing in cross-country skiing. You will find equipment for running, Nordic Walking and roller skis here. Bicycle and cross-country ski service is a matter of course, which is an essential part of sales support and customer satisfaction.
After several years of partnership, LBS Sport agreed a cooperation with the CANYON brand and became the first CANYON Experience Partner in the Czech Republic.
LBS / Canyon EXP is the company's new direction in the field of cycling in the Czech Republic and will take bicycle sales to a higher level. LBS believes that this way of selling and presenting bicycles is the path that other manufacturers on the market will follow in the future, but LBS Sport will already have a head start in this.
About Canyon
Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.
Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.
While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.
Canyon products are exclusively available online at www.canyon.com or via the Canyon app.
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