Embargoed until Tuesday March 25th, 2025, 09:00h CET – Swiss sportswear brand On is thrilled to announce the launch of the On Triathlon Academy, a pioneering initiative designed to nurture and empower the next generation of triathlon champions. This unique program, powered by leading bicycle manufacturer Canyon and supported by wetsuit and swimwear specialist sailfish, will provide young triathletes with unparalleled access to resources, support, and a pressure-free environment, allowing them to focus on reaching their full potential.
Recognizing the challenges faced by young triathletes – including the financial burden of the sport, the pressures of international competition, and the long-term commitment required to reach the top – the On Triathlon Academy aims to remove these barriers and provide a holistic approach to athlete development that encompasses physical training, technical skills, and personal growth. The program will focus on creating a safe and inclusive environment where young athletes can thrive, learn, and pursue their passion for multisport.
“As a former professional triathlete, I know firsthand the challenges young athletes face on their journey to the top,” said Olivier Bernhard, Co-Founder of On.“With the On Triathlon Academy, we're not just providing gear and funding; we're creating a supportive community where these athletes can develop their skills and achieve their dreams without unnecessary pressure. This is about investing in the future of triathlon and empowering the next generation of champions."
The Academy’s unique partnership leverages the strengths of each brand to provide young athletes with the tools and support they need to succeed. On will provide performance footwear, apparel, and access to their athlete support system, such as the On Athlete Compass. Canyon will supply the athletes with its cutting-edge Aeroad aero race bikes. sailfish will offer premium wetsuits and swimwear.
"We have a long-standing commitment to helping triathletes achieve remarkable results. By powering On's Triathlon Academy, we’re building on that legacy to support these four talented young athletes on their journey to representing their countries at the 2028 Olympics. At Canyon, our mission is to 'Inspire to Ride,' and through this initiative, we hope to spark a deeper passion for triathlon and encourage more people to embrace an active lifestyle," said Canyon CEO Nicolas de Ros Wallace.
“When On first approached us with the idea of establishing an Academy to support young triathletes and provide them with the opportunity to fully dedicate themselves to the sport, we didn’t hesitate for a second. sailfish is incredibly proud to offer four talented athletes the chance to pursue their dreams as part of the On Triathlon Academy, empowering them to unlock their full potential,” said sailfish Founder and CEO Jan Sibbersen.
The On Triathlon Academy is proud to introduce its inaugural cohort of four talented young triathletes:
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
sailfish was founded in 2007 by former national team swimmer and fastest swimmer in triathlon, Jan Sibbersen. sailfish offers premium class triathlon and open water swim products. The multiple award-winning wetsuits are known for their high flexibility and comfort, balanced buoyancy and outstanding gliding properties in the water. sailfish is still owned and driven by it’s founder and has not only helped professional athletes to win multiple World Championship titles, but also age-groupers to enjoy their swim like never before.