- The opening marks another milestone in Canyon's strategy to create more personal touchpoints for riders.
Embargoed until 11:00 am CET, Monday March 17, 2025: Canyon is bringing the first Canyon Store to Munich, expanding its network of local touchpoints.
Starting March 17, cycling enthusiasts in Munich's Werksviertel district can look forward to a large selection of all bike categories across over 1,000 square meters of floor space – and the special thing: customers can buy bikes directly on site and start riding right away.
Added to this is a broad range of services that takes the ride to the next level. However, the store is much more than just a shop: It will be the new hotspot and place to be for the local community, a place where Canyon athletes, bike fans, and pros meet, exchange ideas, and live their shared passion for the sport.
Fabio Wibmer, pro mountain biker: "For me, it's great to see how Canyon not only develops great bikes, but also creates places where the entire community can connect. They bring people with the same mindset together to exchange ideas and share experiences."
Gabriel Wibmer, pro mountain biker: "Munich is a huge playground – there are spots everywhere just waiting to be discovered. And now, right in the middle of this playground, stands the Canyon Store Munich – a new meeting place for everyone who loves biking as much as I do."
The opening of the Canyon Store Munich heralds another milestone in the company's global strategy. With their 'Ride With Us' campaign, Canyon is expanding its global network of service and exclusive retail partners, as well as its own locations, to provide the best possible support to local riders and strengthen local communities.
While a digital presence with direct sales is central to Canyon, stores like Munich enable a true cycling experience and a personal connection between brand and customers. The Canyon athletes planned for Munich events, meet & greets, and bike presentations will also contribute to this.
Rick Zabel, former racing cyclist: "I was immediately excited when I heard that Canyon would be opening its first store in Munich. I'm really looking forward to meeting the Munich locals and shaking up the cycling scene together with them."
The Bavarian capital is the perfect playground for anyone who loves cycling: A constantly growing network of cycle paths, rolling hills, and challenging trails in the Alps make Munich a center of cycling culture.
The Canyon Store Munich is aimed at everyone who wants to pursue their passion. The idea is to inspire everyone to ride a bike – from newbies to pros, from roadies to trail lovers – to discover the Munich Playground together.
Ines Thoma, Enduro MTB Pro: "Munich is the perfect starting point for bike adventures – from fast trail runs to alpine tours. The Canyon Store Munich will be a central meeting point for everyone who shares this passion."
Manuel Neuer, goalkeeper for FC Bayern Munich and, with his Alrighty Café, a direct neighbor of the store, has been a road bike fan for a long time and offers insight into the cycling culture: "Along with football, road cycling is one of my greatest passions. I love the power and performance of the bikes and, above all, the community – you just feel at home. And Munich is the perfect place for that, with so many great routes and opportunities for cyclists."
This passion is also reflected in the Munich store concept. The architecture, with its dynamic structures, strong contrasts, and striking designs, embodies Canyon's DNA. Pure enthusiasm for cycling pulsates throughout the space, fulfilling Canyon's brand promise: Inspire to Ride.
The focus of the new store is the large selection of pre-assembled Canyon bikes that can be taken home immediately – from brand-new models like the Roadlite CF, Grand Canyon:ON, or Exceed CF to all-time favorite road bikes, gravel bikes, and e-bikes, everyone will find the right bike.
In addition, there is a comprehensive selection of accessories, including clothing and shoes, as well as helmets and equipment.
Those who order bikes online as usual can add a particularly personal on-site experience with Canyon's New Bike Day service, where bikes are assembled by experts in the store, individually adjusted in a one-hour personal session, with time for all operational questions to be answered in detail. Afterwards, the rider and their bike can immediately enjoy the ride.
The store's offerings make access to the world of cycling easier, especially for beginners. As a direct-to-consumer brand, Canyon places great emphasis on customer service. The expansion of the service network and the opening of new destinations take this approach to a new level, bringing it even closer to customers and making it tangible.
At the Canyon Store Munich, visitors can expect comprehensive advice, exclusive test rides for various bikes, as well as support and service for all bike-related topics. The fully equipped workshop with numerous stations for seamless service offers Canyon owners a dedicated point of contact for comprehensive bike care. If things need to be done quickly, the Quick Fix program is the solution: minor problems like a flat tire or brake adjustments can be resolved spontaneously and without an appointment.
Riders can also look forward to support beyond Munich's Werksviertel location. With a local mobile service, Canyon can also bring support to wherever the Munich cycling community needs it.
Beyond the service offering, the store will be a meeting place for the cycling community and a focal point for the cycling scene. Canyon uses its impressive roster of athletes, including cycling stars like Mathieu van der Poel and Kasia Niewiadoma, to directly inspire to cycling fans. From winners of major cycling events like the Tour de France, the Tour de France Femmes avec Zwift, Ironman World Championships, and Spring Classics winners to other inspiring personalities, Canyon will look to use its Munich store as another point of inspiration.
With exclusive ride-outs, workshops, and meet & greets, the local riding community will have opportunities to meet local icons like Fabio and Gabriel Wibmer, Rick Zabel, Ricarda Bauernfeind, and many other well-known personalities.
With the "Inspired" format, the store will also become a hotspot for storytellers. GRL.PCK, which, together with Canyon, aims to inspire even more women to embrace the passion of cycling, is providing an exciting kick-off this year.*
Amélie Graef of GRL.PCK: "We are thrilled that Canyon is opening a store in the heart of Munich – our adopted home! This store not only offers us a space to live our passion, but also the opportunity to build a strong community of women who inspire and support each other, and hopefully motivate even more women to cycle."
On March 29, Canyon will celebrate the opening with a grand opening event, inviting all cycling enthusiasts to kick off the new season together.
The event will be attended by well-known personalities such as Kai Pflaume, Ines Thoma, and other Canyon partners and athletes. Ride Outs, a bike wash, quick service, merchandise designs, raffles, and special goodies will also ensure the perfect start.*
This milestone marks the beginning of an unparalleled cycling experience in Munich. From March 20, interested parties can stay up to date at canyon.com and register for ride outs.
Starting March 17, the store and workshop at Gisela-Stein-Straße 7 will be open Monday to Friday from 11 a.m. to 7 p.m. and Saturday from 9 a.m. to 4 p.m.
Canyon is excited to share the passion for cycling in Munich and create a place where service, bikes, and communities come together.
All information and updates about the Canyon Store Munich will soon be available in the Canyon app.
- Additional store images: see here.
About Canyon
Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.
Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.
While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.
Canyon products are exclusively available online at www.canyon.com or via the Canyon app.
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