CANYON BICYCLES AND REI CO-OP TEAM UP TO ELEVATE SHOP SERVICES IN THE U.S.

Direct to consumer brand Canyon Bicycles can now call on bike servicing from REI stores across the U.S.

Carlsbad, CA and Seattle, WA (October 30, 2024) – Canyon Bicycles, a leading global brand for high-performance road, mountain, triathlon, urban, and electric bikes, and REI Co-op, the nation’s largest specialty outdoor retailer and consumer cooperative, team up to offer Canyon Bicycle services at select REI stores, with plans to expand in 2025.

As an Authorized Service Partner (ASP) for Canyon bikes, REI will offer customers with Canyon brand bicycles more service options and strengthen Canyon's existing service network.

Effective immediately, authorized Canyon service is available at select REI stores in Southern California, Denver, and Washington D.C. By 2025, more than 190 REI bike shop locations across the nation will be trained and certified Canyon ASPs. REI customers and Canyon bicycle owners will benefit from:

• Increased local service coverage: Convenient access to professional service at a network of trusted REI locations across the U.S.

• Expert mechanic services: REI’s skilled and certified mechanics are capable of servicing all Canyon models including road, gravel, mountain bike, and e-bikes.

• Seamless process integration: REI can easily support customers through advanced customer service processes such as frame warranty claims and crash replacements.

“At Canyon, we are committed to providing exceptional experiences throughout the customer journey,” says Jaclyn Mayer, Canyon’s Senior Director of Customer Experience. “Working with REI allows us to dramatically expand our service ecosystem, making it easier than ever for our U.S. customers to access high-quality maintenance, service, repairs and small parts.”

“REI is excited to welcome Canyon service into the co-op, a brand renowned for its innovative and high-performance bikes,” says Alicia Applegate, REI general manager for action sports. “This collaboration allows us to further elevate our industry-leading shop service benefits to our members and provide Canyon bike owners with exceptional service.”

Every cyclist can have their Canyon bike serviced at one of the co-op’s bike shops. Those who are REI members will receive 20% off their service as part of their lifetime benefits. For a one-time lifetime fee of $30, REI members enjoy a wide range of benefits. The partnership is expected to attract new cycling enthusiasts to REI stores,  foster stronger ties with cycling communities, and further solidify REI's position as a leading resource for cyclists.

This offering marks a significant step forward for Canyon in its continuing effort to invest in its customer service infrastructure and deliver a world-class customer experience. With nearly 200 planned ASPs by the end of next year, and a desire to further increase partnership territories and cooperation options, Canyon is committed to ensuring unparalleled customer satisfaction in the US market. Visit Canyon.com to find your nearest authorized service partner.

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.