CANYON APPOINTS CHAD MANUELL TO CHIEF TECHNOLOGY OFFICER

- Canyon continues innovation drive with appointment of renowned industry pioneer

FOR IMMEDIATE RELEASE — To deepen its consumer-led growth and innovation focus, today Canyon Bicycles is announcing a strong addition to its senior leadership. Renowned industry pioneer Chad Manuell will join as Chief Technology Officer and will lead the company’s innovation drive into the future.

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He fills a role vacated by Michael Kaiser, who is stepping into a role with Canyon’s Executive Advisory Board, after 17 years of work at Canyon where he played a vital role in turning the company to the world-leading direct-to-consumer bike brand it is known as today.

  

Manuell will be part of Canyon’s Executive Leadership Team and will be responsible for driving innovation and ensuring successful development and delivery of products to achieve Canyon's long-term objectives.

I’m thrilled to be joining a team of passionate cyclists that truly puts innovation and customer-centricity at the forefront of operations. I’m committed to continue driving innovation, accelerating development, and delivering products that will inspire people to ride and win races on the biggest stages around the world. Chad Manuell, Canyon Chief Technology Officer 

 Manuell joins Canyon with more than 22 years of experience in the bicycle industry, most recently as Director of Engineering at Trek in Wisconsin, USA and comes with a track record as one of the most respected innovators in the business.

 

With the ambition for further growth and globalization, Chad Manuell is expected to be another important personnel decision, after Alison Jones joined as COO and Karim Bohn joined as CFO/Managing Director over the past year.

Without doubt the addition of Chad allows us to continue to fulfil our ambition to be the world’s most inspiring and innovative bike brand. He fuels our accelerated innovation and development pathway. Canyon CEO Nicolas de Ros Wallace 

Chad Manuell will commence his employment with Canyon in January 2024.

NOTES TO EDITORS

1. Alternative images:

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About Canyon

What started in founder Roman Arnold’s garage has grown into the world’s leading direct-to-consumer bicycle manufacturer. Renowned as one of the most innovative brands in the industry, Canyon designs bikes for every discipline – from road, triathlon and gravel to mountain, city, trekking, and e-bikes.

Canyon partners with the finest athletes and teams on the planet, taking insights from the toughest race conditions to engineer bikes and components for the highest levels of the sport. The result: award-winning bikes that set the standard for performance, innovation, and engineering – built to deliver at the highest level on any terrain.

“Inspire to Ride” is the mission driving Canyon to ignite a passion for cycling around the world thanks to a streamlined direct-to-consumer model, smart digital services, and Canyon Stores and service partners offering expert advice, community experiences, and full support. At the same time, Canyon is committed to responsible business practices, sustainable production, and the safety and well-being of employees, partners, and the environment.

Canyon bikes are available at canyon.com, through the Canyon app, and at selected Canyon Stores worldwide.

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