CANYON ACCELERATES ASIA PACIFIC EXPANSION WITH APPOINTMENT OF LEADING INDUSTRY PLAYER HIDEKI MOCHIZUKI
KOBLENZ, GERMANY | EMBARGO: FOR IMMEDIATE RELEASE — Canyon Bicycles, the world-leading, direct-to-consumer bicycle manufacturer based in Koblenz, Germany, has announced bicycle industry veteran Hideki Mochizuki will head up the company’s expansion into Asia.
Mochizuki, otherwise known as Mochi-san, has joined Canyon as the company’s General Manager for the Asia Pacific region. He will be part of Canyon’s Executive Leadership Team and will be responsible for driving the company’s regional expansion, accelerating sales and delivering a best-in-class customer service proposition for the region.
Mochizuki joins Canyon with 11 years of experience in the bicycle industry, most recently as Managing Director of Specialized Asia Pacific. Prior to Specialized, Mochizuki worked for sporting goods company Nike for 14 years, starting initially in their marketing team before moving to their footwear business and assuming the role of Sales Director for Japan. Mochizuki brings a wealth of experience in delivering growth, strategic leadership, driving customer-centric operations and transforming business operations.
Hideki Mochizuki, Canyon General Manager Asia Pacific: “Canyon is an international and highly desirable brand for Asian customers. It’s a true leader in the direct-to-consumer business with an innovative and disruptive business model that inspires riders to take up cycling in new ways. Asia Pacific offers Canyon huge potential, not only in attracting new customers but also in the potential to build longer-lasting relationships.”
Canyon CEO Nicolas de Ros Wallace: “Recruiting Mochi-san helps us in our ambition to be the world’s most inspiring and innovative bike brand. This is a hugely significant appointment because it allows us to grow our brand faster in the Asia Pacific region, attracting and inspiring new customers, offering better customer service, and bringing customers more opportunities to access our brand.”
About Canyon
What started in founder Roman Arnold’s garage has grown into the world’s leading direct-to-consumer bicycle manufacturer. Renowned as one of the most innovative brands in the industry, Canyon designs bikes for every discipline – from road, triathlon and gravel to mountain, city, trekking, and e-bikes.
Canyon partners with the finest athletes and teams on the planet, taking insights from the toughest race conditions to engineer bikes and components for the highest levels of the sport. The result: award-winning bikes that set the standard for performance, innovation, and engineering – built to deliver at the highest level on any terrain.
“Inspire to Ride” is the mission driving Canyon to ignite a passion for cycling around the world thanks to a streamlined direct-to-consumer model, smart digital services, and Canyon Stores and service partners offering expert advice, community experiences, and full support. At the same time, Canyon is committed to responsible business practices, sustainable production, and the safety and well-being of employees, partners, and the environment.
Canyon bikes are available at canyon.com, through the Canyon app, and at selected Canyon Stores worldwide.
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