CANYON @ IAA MOBILITY MUNICH: REVOLUTIONIZING URBAN MOBILITY

KOBLENZ, 24. August 2021 I FOR IMMEDIATE RELEASE – Rolling carefree and without obstacles to the grocery store. Clearing your head and leaving the traffic jam behind while cruising home from work. It’s just that easy. It just feels that good. This is the ultimate freedom we believe in. That's the urban experience we're committed to. Together with our community, we're taking back the streets!

Cycling is in vogue now and the popularity of e-bikes is exploding - especially in urban regions. In recent years, a veritable bike boom has managed to motivate even the biggest bike sourpusses to get on the saddle (again). Cycling ingeniously combines efficient movement from A to B with sporting activity and recreational pleasure. It's good for your health and good for the climate.

"As visionary leaders in the bicycle industry, we see a huge opportunity in actively shaping urban change and having a positive social impact. E-bikes are the key to urban short-range mobility and have the potential to completely replace cars in many cases," said Armin Landgraf, CEO Canyon Bicycles. "At Canyon, we're doing everything we can to ensure that bicycles gain an even higher profile in the future as a healthy and sustainable alternative for flexible everyday transportation."

As new global platform for mobility topics of today and the future, the IAA MOBILITY in Munich brings together players from all sectors across mobility spectrum. For Canyon, it is therefore a great opportunity to present our solutions for sustainable and smart means of transport. The switch from car to e-bike has the potential to revolutionize urban mobility. We do have suitable products that make this change possible - and at the IAA they are not just there for you to look at and touch, but to try out.

With our brand-new Canyon:ON event truck, we'll be bringing our ideas for urban mobility to life for everyone from September 7-12 - right where our solutions come into play: in the heart of urban hotspots. For the first time, the IAA will not only take place in closed exhibition halls, but will also offer an "Open Space" in Munich's city center: Centrally located at Marstallplatz, visitors will get an all-inclusive package with advice and a test ride through the city: Are you looking for a stylish companion for your daily commute to work? You see cycling as a sportive challenge or you want to explore new places by bike as a 'Local Adventurer'? At our Open Space booth you can put our fleet of e-city bikes and e-trekking bikes through their paces. If you want, you can register in advance for a test ride. We recommend you to sign up for our newsletter, so you automatically receive updates on our activities in Munich.

After the test ride, we'll be available to explain how you can get your new favorite bike even easier with our bike leasing partner JobRad. And if you share our passion for innovative bikes and want to become part of the crew, you can also get information directly from our Career Experts on site. Workshops, entertainment and special guests round off our offerings at Marstallplatz - so be excited!

In addition to our location in the heart of Munich, you are also welcome in the Summit Hall XX. Here you can get to know our very own vision regarding the urban mobility of tomorrow: Our Future Mobility Concept fits right into the niche between e-bike and car and offers a revolutionary alternative to both means of transportation. Combining lightweight and powerful e-bike technology with the stability of a four-wheeled body and full weather protection, our Future Mobility Concept demonstrates how bicycle technology can reclaim the streets of the future.

You can find further information about Canyon at the IAA in Munich here: Canyon at the IAA | CANYON GB

Let's celebrate the mobility of tomorrow together! The Canyon crew is looking forward to seeing you.

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