CANYON BICYCLES APPOINTS BEN HILLSDON TO GLOBAL COMMUNICATIONS MANAGER

KOBLENZ, 17 MARCH 2022 | FOR IMMEDIATE RELEASE–Canyon Bicycles, global manufacturer of a multitude of premium performance bikes, urban bikes and e-bikes, has announced that Ben Hillsdon is joining the company as Global Communications Manager, tasked with shaping the way the company is known to the world.

Ben Hillsdon brings over 10 years’ experience in public and private sector bicycle industry positions to the role. For the last seven years he worked for the global component brand Shimano, leading on PR and Communications in the EMEA region. During this time, he led the company’s media and public relations operation, spearheading numerous high-profile media launches to achieve media coverage in endemic media across the company’s European territories. His previous experience includes stints at Raleigh Bicycles in the UK and on Cycling England’s Cycling City programme, where he employed behaviour change tactics to encourage more cycling in Bristol, the UK’s first designated Cycling City.

He joins Canyon to build on this experience, guiding the company’s global media relations and leading on communication of new bicycles, new technologies and outreach towards new markets.

Ben Hillsdon, Global Communications Manager: “I have been closely following Canyon’s journey for many years and have been consistently impressed with their commitment to pushing levels of performance. I’m thrilled to be joining the company as they start their journey to shape how the future of cycling and mobility can look, and I’m very much looking forward to working with the talented and committed individuals at Canyon, building on the huge steps the company has made in recent years.”

Simon Summerscales, Head of Marketing and Brand: “The role of Global Communications Manager is central to how we, as a company, want to move forwards. We have been building a formidable reputation in sport performance, but our ambition is to inspire everyone to ride and to unleash their potential, moving in a healthier and more sustainable way. That means we must set our sights further than just the existing bike community, continuing to promote our leadership in the fields of innovation, technology and performance, but also telling the story of our improved offering in the world urban cycling, e-bikes and connectivity.”

Ben Hillsdon will be based in the Netherlands, working from Canyon’s new Amsterdam operation.

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