NEW CANYON ENDURACE CFR ON DISPLAY IN LILLE DURING PARIS-ROUBAIX WEEKEND

Canyon will present of one of its most important products — the new Endurace CFR — in Lille during the Paris-Roubaix weekend.

On the eve of Paris-Roubaix, Canyon France is bringing the cycling community together in Lille with a pop-up café at Café de Straat, complemented by ambassador-led rides & on-the-ground guidance across key cobbled sectors. This activation sets the stage for a key moment of the week: the unveiling of the new Endurace.

Taking place alongside the Paris-Roubaix cyclosportive on Saturday and the professional race on Sunday, Canyon’s presence in Lille reflects its commitment to being at the heart of the action — alongside riders, fans and media.

Already raced to victory at the E3 Classic by Mathieu van der Poel and at Ronde van Brugge by Carys Lloyd, the new Endurace CFR combines performance, comfort and innovation in winning fashion, and represents Canyon’s biggest road bike launch this year. For more on the new bike see here.

The pop-up café offers riders, cyclosportive participants and guests a unique opportunity to connect on the eve of Paris-Roubaix. Through this moment, Canyon aims to give guests a glimpse into the design innovations inherent in the new Endurace CFR, providing an engaging Paris-Roubaix experience for all visitors.

Canyon's Paris-Roubaix pop-up can be found at Café de Straat, 60 Rue Negrier, Lille.