The late 70s. Glitter balls, smoke machines, roller boots, light-up dance floors, flares, platforms, ‘staches, mullets. What a time to be alive. At least that’s what Valtteri tells us...
Embargoed until Thursday 7th August 11:00 CEST: While the famous Finn was still a full decade away from being born, he’s taken to one particular part of the `70s aesthetic like a budgie to a smuggler. And in tribute to his business-at-the-front, party-at-the-back vibe, Canyon has developed a limited-edition Valtteri Bottas Grail CFR, a bike that celebrates the F1 star’s favourite 77 race number and just so happens to be one of the peak years of disco.
Far from shying away from the era that fashion forgot, Canyon and Valtteri have doubled down with a tongue-in-cheek ad campaign (live on Canyon Road Instagram on 7 Aug, 11:00) that sees him cutting some nimble dancefloor moves on his new bike.
As the spotlights pick out the mirrored details on the frame, we’re even treated to a little Easter egg. Canyon designer Lukas Beck has adapted Canyon’s famous mountain headtube icon to resemble Valtteri’s famous facial hair. A fitting tribute to a man who is carving out a unique identity in the bike world.
Canyon’s top-of-the-line aero-optimized gravel race frame is built for speed and comfort over long distances, featuring seat stays that connect to the top tube to adsorb more vibrations and an integrated LOAD down tube storage hatch to stash tools, tubes and the odd disco biscuit.
As a SRAM-sponsored athlete Valtteri’s Grail is decked with a top of the range RED XPLR AXS groupset from one of the leading gravel component companies.
Offering resilient, precise, light and fast wireless shifting, RED XPLR AXS eschews a front derailleur in favour of a wide ranging 1x13 cassette. Paired with a UDH interface and full mount rear derailleur, the system is fit for tackling any type of dancefloor.
The bike rolls on Zipp 303 XPLR wheels with (Studio?) 54 mm deep and ultra-wide 32 mm rims that’ll even give Valtteri’s flares a run for their money.
Finished with Canyon’s adaptable CP0047 Gear Groove Pro cockpit, wrapped in Canyon Ergospeed Gel bar tape, and a Canyon SP009-01 seatpost with Fizik Vento saddle, there are only 100 of these limited-edition dazzling Grails out there.
Get yours from Canyon.com, the Canyon App or via your nearest Canyon Store from 7th August 2025.
About Canyon
Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.
Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.
While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.
Canyon products are exclusively available online at www.canyon.com or via the Canyon app.
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