Two initial drops – Core and Concrete College – designed for those inspired by cycling culture

EMBARGOED UNTIL TUESDAY 11 JUNE 2024, 11:00 (CEST): Canyon has announced the launch of its first-ever CLLCTV streetwear collection, with two initial drops known as the Core collection and Concrete College collection.

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Made to be worn anywhere from the forest trails to the city streets, Canyon CLLCTV Streetwear clothing is designed to be rideable, hard wearing and versatile.


Launching today, these two collections, feature pants, t-shirts, hoodies, jackets, and much more. The pieces have been made to unite anyone who identifies with cycling culture under the CLLCTV banner.

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Unlike most streetwear lines, it’s the functionality that makes these collections stand out thanks to advanced fibres like Muru and T400 that improve durability and reliability.

Each rideable design was conceived by Koblenz-based designer TOME with comfort and fit at the forefront to make each piece adaptable to a range of on and off-the-bike situations.

“I was inspired by the subcultures of the past when creating the CLLCTV streetwear and wanted to combine future trends and functionality with quality materials. CLLCTV is a 90s soul with a futuristic heartbeat that connects people with an instantly recognisable street uniform.” – TOME, CLLCTV Streetwear clothing designer.

"Here at Canyon, our passion for riding doesn't stop when we step off the bike. From hitting the trails to life in the city, we need gear that's both tough and wearable for daily life. That's why we've crafted our rideable streetwear collection—bringing high-performance apparel to the trails, streets, and everywhere in between.

"Drawing inspiration from the '90s with a modern twist, our new street clothing line is all about blending retro vibes with forward-thinking design. Just like our bikes, these threads are built to handle whatever the day throws your way."


Canyon’s CLLCTV off-shoot has been known as the brand’s racing team name but now Canyon is expanding the CLLCTV direction. These streetwear collections are made for anyone who wants to show their love for riding, good times and adventure.

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“Our vision is to become the ultimate streetwear brand for young riders and beyond, by combining their lifestyle and​ passion for adventure through riding and street fashion.​”

At its heart, this is a celebration of perfecting the basics. A curated collection of wardrobe essentials that resonates with a group of people around the world. Inspired by the 90s and looking to the future, CLLCTV clothing appeals to those old school enough to remember it the first time around and those who are embracing the renaissance now.

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The Core collection is made up of 15 pieces including t-shirts, jackets, fleeces, hoodies, long-sleeves, pants, hats and socks. Core crafts a narrative where each garment is not just a fashion statement but a testament to enduring craftsmanship, offering a distinctive fusion of street aesthetics and unparalleled durability.


“You can wear CLLCTV and be confident it’s going to be cut right and up to the task for sneaky shreds through the streets.”

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Canyon believes that fashion doesn’t need to be extravagant to make a statement, instead, they opt for simplicity and functionality. These wearable pieces are versatile and enduring, reflecting modern needs. From organic cotton to recycled materials, the fabrics have been carefully selected to ensure both comfort and longevity, making them reliable pieces for the streets and the trail. 


A limited-edition Concrete College collection also drops this June. These cutting-edge pieces seamlessly fuse the timeless aesthetics of 90s street fashion with modern sustainability. Made in Europe, this collection redefines street uniforms with a focus on using premium materials like organic cotton.  

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  • One of the highlights of this capsule is the crash pant which is constructed from a rugged T400 fabric that stands up to daily wear and rides. This piece not only encapsulates the durability and resilience of the era but also serves as a testament to the collection’s commitment to quality. 
  • The classic water-resistant coach jacket steals the spotlight with its vibrant inner lining, paying homage to the iconic era while maintaining a contemporary edge. 
  • For all day comfort, go for the high-quality, 500-gram diagonal fleece hoodies, with a loose fit with a low shoulder drop. 
  • Finishing off the collection are accessories like 5-panel caps and dad caps, each capturing the free-spirited essence of street fashion. 

Both collections are available now, exclusively at or via the Canyon app. Fans can expect further CLLCTV drops in Autumn and Winter with collabs also in the pipeline.   

CLLCTV Rideable Streetwear campaign video


1. Canyon is a world class bike brand led by performance, innovation, design and value. Canyon’s CLLCTV off-shoot has been known as the brand’s racing team name and the name for associated MTB and Gravel events.

2. Canyon gear products include performance ride wear, bike specific parts and accessories and branded merchandise. CLLCTV is Canyon’s lifestyle apparel sub-brand, sitting within Canyon's gear portfolio.

3. Inspired by MTB culture/fashion and associated subcultures, each CLLCTV Streetwear product line is wearable and rideable, but definitely not your typical on-the-bike clothing.

4. For the CLLCTV Rideable Streetwear 2024 Look Book, see here.

5. Pricing and images

Core collection:

Concrete College collection:

About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.

Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.

Canyon products are exclusively available online at

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