Women's WorldTour Team CANYON//SRAM Racing unveil new jersey and bike artworks

CANYON//SRAM Racing present a kit collection designed exclusively for the Tour de France Femmes avec Zwift, as well as special-edition Canyon Aeroad and Ultimate CFR race bikes. 

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Embargoed until Friday 21 July 2023, 11:00 – Last year’s first ever Tour de France Femmes avec Zwift heralded a new era in women's pro cycling. Now, Women's WorldTour Team CANYON//SRAM Racing are celebrating the race’s second edition on 23-30 July with an exclusive new kit collection and two Canyon CFR race bikes to match. 


Cycling’s new avant-garde 

Canyon have been all-in on women’s cycling for years, proudly supporting CANYON//SRAM Racing since 2016. Since its inception, CANYON//SRAM Racing has been a place for women to ride as a team, work as a team, and push women’s cycling to a whole new level as a team. 

With fifteen riders from nine different countries, the team is home to a diverse group of highly ambitious women who are actively shaping the future of cycling – and acting as role models for future generations of young cyclists to come. With their status as one of the world’s elite teams, CANYON//SRAM Racing are dedicated to fostering, supporting, and promoting the women’s cycling community worldwide – backed by a world-class team behind the scenes. 


The success story of CANYON//SRAM Racing is one driven by selfless teamwork and collaboration. To realise the potential of every athlete, every team member must operate together in perfect harmony – from physios, chefs, and mechanics, all the way to the sporting director. The team behind the team, working tirelessly with the same common goal: to provide an environment where the riders thrive and perform at their peak. CANYON//SRAM Racing, operating together with partners Zwift and SRAM, are a case in point of how sharing a vision and pulling out all the stops to achieve it can take you to the very top. And with a fresh new jersey to celebrate the upcoming 2023 Tour de France Femmes avec Zwift, the team has never looked so strong. 

From the beginning of CANYON//SRAM Racing, one of our main imperatives has been to increase the visibility of women’s cycling worldwide. Together with our main partners Canyon, SRAM, Zwift as well as Elite and Giro, we want to celebrate the 2023 Tour de France Femmes avec Zwift with a standout special edition artwork designed by Canyon that we’ll use on our clothing, helmets, bottles, and bikes at this year’s race. One more iconic CANYON//SRAM Racing kit, one more step towards raising awareness of women’s cycling and helping cement the Tour de France Femmes avec Zwift as a headline global event for years to come.  Ronny Lauke, Team Manager
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Standout designs for a standout team 

Canyon//SRAM Racing’s achievements speak for themselves, with Kasia Niewiadoma’s win at the 2019 Amstel Gold Race and second place in the General Classification at the Giro Donne 2020 underlining the team’s credentials as one of the leading lights of the women’s peloton. At last year’s Tour de France Femmes avec Zwift, Canyon//SRAM Racing reached a new peak, with an incredible collaborative effort earning a Team Classification victory and Kasia again making the podium with a third place General Classification ranking. 


As a tribute to this remarkable team performance – and to draw attention to the women’s peloton in anticipation of the 2023 race – Ricarda Bauernfeind, Elise Chabbey, Kasia Niewiadoma, Soraya Paladin, Agnieszka Skalniak-Sójka, Alice Towers, and Sarah Roy will be competing in the second Tour de France Femmes avec Zwift with a new jersey and specially designed Canyon Aeroad CFR and Ultimate CFR bikes sporting a new bold and brilliant artwork.  

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CANYON//SRAM Racing Limited Edition Jersey  

From the moment they burst onto the racing scene in 2015, CANYON//SRAM Racing have left an indelible mark on the sport with a series of progressive, dazzling designs that have become a proud legacy of the team. 

The team’s new, refreshed Limited Edition Jersey draws inspiration from their iconic Astral Burn aesthetic originally presented in 2015, now in a new iteration that capturing the untamed chaos of the elements to pulsate with the energy and dynamism that CANYON//SRAM Racing promise to bring to the 2023 Tour de France Femmes avec Zwift. 

Canyon's Global Creative Director, Ultan Coyle, explains the design ethos behind the new kit: “As with the Astral Burn design, I used satellite imagery of weather systems as a base and then layered meteorological data and wind patterns to give the print depth and chaos. In the latest iteration, we're adding in bold pink and orange tones as a nod to the colours of team partner Zwift.”  


Manufactured by premium sportswear brand Etxeondo in the Basque Country, the Limited Edition Jersey combines an aerodynamic, women’s specific design with a comfortable fit that feels like a second skin. The limited-edition skinsuit goes one better, using premium PUSH+ fabric and featuring a full-length zip on the back. The suit reduces drag to an absolute minimum and is equipped with an Urraki chamois that absorbs moisture and reduces skin irritation.  


The collection will also feature a Limited Edition Race Cap and a Limited Edition T-Shirt. All products in the lineup feature Coyle's latest design and will be worn by the team during and after stages of the 2023 Tour de France Femmes avec Zwift. 


The CANYON//SRAM Racing Limited Edition collection will launch on Friday 21 July 2023, exclusively at canyon.com

About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.

Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.

Canyon products are exclusively available online at www.canyon.com.

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