CANYON’S 'OUT IN FRONT' FILM DOCUMENTS THE RETURN OF THE TOUR DE FRANCE FEMMES
Out in Front is a new film from Canyon that reflects on the advances and setbacks behind a historic moment in women’s cycling: the gripping story that documents the long road to the return of the women’s Tour de France in 2022.
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The film takes you on a wild ride of bravery, connection, and adrenaline-fuelled exhilaration. You’re steered by Emily Chappell, who stirs compassion as she skilfully narrates. Former competitors such as Denise Kelly and Marilyn Trout (former pro cyclists for Team Canada), Maria Canins (two-time winner of the Tour de France Femmes for Team Italy), plus CANYON//SRAM Racing’s Elise Chabbey, Kasia Niewiadoma, Pauliena Rooijakkers, and Ronny Lauke all weave a thought-provoking storyline together.
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As the title suggests, Out in Front is about riders who have the strength and courage to break away from convention. This is encapsulated in CANYON//SRAM Racing’s success in the 2022 Tour de France Femmes (where they topped the Team Classification, and placed Kasia Nieuwiadoma 3rd on the overall podium in the process) and through the recollections of Kelly, Trout and Canins as they look back on their experiences of women’s cycling in the 1980s.
I have wanted to ride in the Tour de France since I was a child. I'll never be a racer myself, but when I was finally able to stand at the side of the road and cheer on the women's peloton, I felt like a dream had come true. Out in Front shows how I wasn't the only one.
Emily Chappell, former Transcontinental Race winner and author
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It becomes clear that ‘where women belong’ in cycling has changed for good. The 2022 Tour de France Femmes was the first official race after a hiatus of more than 30 years, marking a seminal moment for gender equality in cycling.
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In the creation of this film, as well as in sponsoring female teams, ambassadors, and a host of initiatives to inspire women to jump on the saddle, Canyon is explicitly committing to long-term investment in women’s cycling. This way, the ongoing efforts of female athletes both on and off the bike, are acknowledged, promoted, and celebrated, showing the younger generation of women that there’s a place for them in cycling.
Out In Front will be available to watch on Canyon's YouTube channel on July 17 at 16:00 CET. Or see below for an unlisted Youtube preview of the film.
Canyon has signed a historic deal with Mathieu van der Poel, one of the world's best-ever riders, thereby confirming the long-term future between the Dutch athlete and his bike brand of choice.
