KOBLENZ, 14 SEPTEMBER 2022 I EMBARGO 11:00 CEST, 15 SEPTEMBER 2022 – Canyon Bicycles GmbH (“Canyon”), world-leading direct-to-consumer manufacturer of premium bikes, has announced that Stefan Wyman is joining the company as Head of Sports Marketing, tasked with nurturing and strengthening the relationship with global athletes, professional teams and ambassadors.

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Wyman brings over 20 years’ cycling industry experience to the role. From owning and managing professional cycling teams, to working for component suppliers, Wyman has an enviable record of success in road, gravel, cyclocross and MTB markets.

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His most recent stint at sports marketing agency Rasoulution led to Wyman creating brand activations with world-famous athletes such as Fabio and Gabriel Wibmer. He joins Canyon to build on this experience, guiding the company’s sports marketing approach and leading on activations with customers, partners and fans.


Stefan Wyman, Head of Sports Marketing: “Canyon is one of the most innovative and inspirational bike brands in the world. I want to ensure our superstars - our teams, athletes and ambassadors – feel this innovation, are excited by the world-class bikes in our portfolio and are inspired to achieve incredible performances with them, taking us to a new level of excitement in cycling.

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Simon Summerscales, Head of Marketing and Brand: “The appointment of Stefan helps us to up the stakes in our ambition to inspire people to ride. His tremendous experience will be a strong asset in building partnerships that work from both sides. We are constantly looking at new ways for Canyon athletes to inspire our audiences. In his new role, Stefan will ensure that we work with the right athletes in the right ways to create compelling, authentic and inspiring narratives around our bikes and our proud innovative and performance-driven identity.


Stefan Wyman will be based in Germany, working closely with Canyon’s Global HQ in Koblenz. For sports marketing enquiries, Stefan can be contacted at

About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.

Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.

Canyon products are exclusively available online at

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